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Cover image for the column “End-of-Life Planning Needs Come in Three Waves”

End-of-Life Planning Needs Come in Three Waves: Customer Touchpoints for Senior Businesses in Japan

In Japan, demand for end-of-life planning (shukatsu) arrives in three waves: the late 60s, the late 70s, and the late 80s to 90s. We explain customer touchpoints for senior businesses and the idea of “entry businesses” and “growth businesses.”

株式会社ネクスト編集部

3 min read