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NEXT CORPORATION

Turning the challenges of a super-aged society
into strength for business and communities

Next Co., Ltd. specializes in senior care, long-term care and end-of-life planning (shukatsu). Through research, business development support, professional training and teaching materials, and the coordination of public–private partnerships, we work toward an inclusive society that leaves no one behind.

FREE DOWNLOAD

Free to read: cover of Vol. 1 of the Senior End-of-Life Planning Business Comprehensive Training Textbook (Annotated Edition)

Part 1 of our training textbook,
now free to read.

Senior End-of-Life Planning Business: Comprehensive Training Textbook
Annotated Edition, Vol. 1
“The Big Picture of Japan’s Older Population and End-of-Life Planning”

2026 edition (laws and statistics as of October 2026) / PDF, 25 pages, in Japanese

Part 1 of our paid training textbook series (10 volumes) is completely free to read. It gives you the big picture that every end-of-life planning business starts from, with the latest data and clear diagrams.

  • Where Japan’s older population stands today, in key data (as of October 2026)

  • Life events in later life and customer profiles

  • Five customer journeys (case examples)

  • How active seniors live: work, health and leisure

※ Copyright in this material belongs to Next Co., Ltd. Please do not copy, republish, modify, redistribute or sell it without permission.

An older person chatting and smiling with a care worker

ABOUT US

With three kinds of “wa” on our side,
we help build Japan’s future.

Harmony in families, circles of neighbors, cycles in communities: the three “wa.” Japan’s aging rate has reached 29.6%, and the challenges of later life now reach well beyond care and medicine to housing, money, inheritance and funerals, all closely intertwined.

We analyze social challenges across generations, from children and young people to older adults, and connect government, specialists and businesses to help communities build circular local economies that keep growing.

DATA

Japan’s super-aged society in numbers

Any business related to end-of-life planning starts with seeing the big picture in numbers. From care and medicine to housing, money, inheritance and funerals, demand and challenges are steadily growing.

29.6%

Aging rate

36.24 million people are aged 65 or over.
(as of September 2026)

1.6million approx.

Deaths per year

Japan has entered an era of high mortality.

75.5%

Share of inpatients aged 65+

A hospital stay is often where questions about care, housing and money begin.
(2023 Patient Survey)

10.84million households

Single-person households aged 65+

Projection for 2050. Demand for guarantor services and posthumous arrangements is growing.

Sources: compiled by Next Co., Ltd. from data published by the Ministry of Internal Affairs and Communications, the Ministry of Health, Labour and Welfare, and the National Institute of Population and Social Security Research

SERVICE

Our Services

With a clear view of the whole senior and end-of-life planning field, we help solve challenges in business, people and communities.

A business meeting

01

Keiei no Mikata

Business development & management support

From market-entry strategy, market research and business planning for the senior and end-of-life planning market to alliances, sales planning, recruitment and PR. We work alongside you to build viable businesses that reflect the complex relationships of Japan’s community-based integrated care.

Older people chatting around a table

02

TRAINING & PUBLISHING

Training & teaching materials

We publish a comprehensive 10-volume training textbook that maps the end-of-life planning business as a whole, plus a training textbook for care facility placement consultants, and help companies design training and talent development programs.

A care worker with an older person

03

Kaigo no Mikata

Care information media

From home care to facility care, we publish reliable information for families facing caregiving, together with dentists, pharmacists, nurses, rehabilitation professionals, registered dietitians and other specialists.

Miniature figures of diverse people

04

PUBLIC-PRIVATE PARTNERSHIP

Public–private partnerships & community co-creation

We connect local governments, public-interest corporations and private companies, and help plan, coordinate and run public–private projects such as community watch-over programs, multigenerational living, corporate hometown tax donations and the use of dormant deposits.

OUR STRENGTH

Our strengths

01

Seeing the whole field
of end-of-life planning

We organize every theme from later life through to after death (care, medicine, housing, money, inheritance and funerals) from the perspectives of body, money and mind. With the whole industry in view, we map out how a business can win.

02

Connecting the latest rules
with day-to-day practice

Our proposals reflect the latest policy developments, such as the 2026 legal amendments and long-term care fee revisions, and go all the way down to front-line practice: consultations, sales and workflows.

03

Getting things done across
the public and private sectors

Drawing on the knowledge and networks built through public–private projects with local governments and the work of public-interest corporations, we coordinate collaboration among government, specialists and businesses.

PUBLICATIONS

Publications & Training

Covers of the Senior End-of-Life Planning Business Comprehensive Training Textbook (Annotated Edition, 10 volumes)

We publish professional training textbooks that systematize the insights from our research and business development work. Use them to explore new businesses, train employees or develop consultants.

Senior End-of-Life Planning Business: Comprehensive Training Textbook (Annotated Edition)

10 volumes | From the big picture of the market to each end-of-life service and placement consulting in practice Buy on note →

Training Textbook for Care Facility Placement Consultants

2026 edition, 4 volumes | Basics, Practice, Advanced, Exercises & Tools Buy on note →

Senior End-of-Life Planning Textbook

English edition | Japan's end-of-life planning market, explained for overseas businesses and researchers. Buy on Gumroad → · Buy on note (JPY) →

COLUMN

Columns

Commentary on care and end-of-life planning, plus “Expert Columns” by medical and care professionals. Our columns are currently published in Japanese only.

CONTACT

Talk to us about your business or training needs

Contact us about new businesses in the senior and end-of-life planning field, training and teaching materials, or public–private partnerships.

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